Our Story
Founded in 2023 by Steve Carter and Kalli Sagos, Innfocus Photography specializes in hotel and hospitality photography across Canada and the United States. We help hotel owners, management groups, and brand teams create brand-aligned image libraries for hotel websites, booking channels, sales materials, public relations, and ongoing marketing.
Since launching, Innfocus has supported hundreds of hotel photography projects across more than 40 hotel brands. We are a preferred photography vendor for Hilton, Hyatt, and IHG, with experience supporting new openings, renovations, conversions, rebrands, and established properties ready to strengthen their visual presence.
Our approach combines hospitality experience with thoughtful planning and a dependable project-delivery process. From the initial shot list and preparation call through photography, editing, brand review, and final delivery, every stage is carefully coordinated around the property’s requirements, access, timelines, and brand standards.
Our network of commercial photographers, stylists, and editors specializes in hotel and architectural photography. This allows us to support projects across multiple markets while maintaining a consistent process, clear communication, and dependable results from one property to the next.
Our Team
Steve Carter
Co-Founder & President
Steve Carter’s approach is rooted in building genuine connections—with both clients and the properties they represent. With over a decade of experience and more than 2,800 hotel photoshoots to his name, Steve brings a thoughtful, client-focused perspective to every project. As President and Co-Founder of Innfocus, he is dedicated to understanding each client’s unique needs and delivering photography that aligns with brand standards and meets project objectives. His strong relationships with global hotel brands, management groups, and boutique properties highlight his commitment to thoughtful and strategic collaboration.
Kalli Sagos
Co-Founder & Vice President of Operations
Our Network
Innfocus is built on collaboration. While our leadership team sets the foundation, every project is made possible by the combined efforts of our photographers, editors, and operations team. We believe the quality of our work comes from a shared commitment to consistency, communication, and professionalism at every stage.
Our network includes experienced commercial photographers with a focus on hotel, architectural, and interior photography. They understand the nuances of brand standards and know how to capture spaces with clarity and purpose. Working alongside them, our editors apply the same level of care to ensure that final images meet technical and brand requirements without compromise.
Together, this team approach allows us to deliver a reliable and well-organized experience for our clients. With a network that spans across Canada and the United States, we’re able to support projects of all sizes while keeping quality and consistency at the core of every shoot.
Our Process
Every Innfocus project follows a clear, repeatable structure designed to deliver consistent, brand-aligned hotel photography. We work closely with hotel teams, management groups, and brand representatives to ensure expectations are clear, timelines are met, and the process runs smoothly from start to finish.
Pre-Production
- The foundation of every successful shoot begins with preparation.
- We confirm brand standards, project scope, and timelines.
- Shot lists and room types are reviewed and finalized.
- Detailed prep guides are provided to ensure spaces are styled, staged, and camera-ready.
- Logistics are coordinated with on-site staff to reduce disruptions and streamline the schedule.
Production
- On shoot days, our photographers and stylists focus on capturing brand-aligned visuals with precision and flexibility.
- The assigned photographer is matched based on experience, location, and brand familiarity.
- We focus on lighting, composition, and brand compliance while adapting to real-time conditions.
- When a stylist is involved, they work alongside hotel staff to fine-tune spaces and manage props.
- Communication remains active with your team to ensure alignment throughout the shoot.
Post-Production
- Our editing and quality control process ensures consistent, polished results that reflect brand expectations.
- Images are professionally edited to match brand guidelines for color, contrast, and clarity.
- A dedicated internal review checks for consistency, technical quality, and detail accuracy.
- Final files are delivered via a private gallery within 15 to 20 business days of the shoot.
- We remain available for any questions, refinements, or support after delivery.