About us

Our Story

Founded in 2023 by Steve Carter, Innfocus is a hotel photography business with a storied legacy in the hospitality industry. Our mission is to provide unparalleled customer service and deliver competitive-priced, high-quality hotel photography solutions. With an unwavering dedication, our team strives to capture the very essence of your establishment, portraying its unique narrative through our lens.

Drawing from a decade of experience and having been an integral part of over 2,500 hotel photo shoots throughout his career, Steve Carter stands at the helm of Innfocus, offering an unmatched level of expertise and exceptional customer service to every project.

At Innfocus, we acknowledge the utmost importance of customer service in the hospitality industry. Our teams' commitment to meeting and surpassing clients' expectations has earned us a reputation for cultivating strong, lasting relationships with our clients. Our team takes the time to attentively listen to our clients specific needs and requirements, ensuring that each photoshoot is tailored to surpass the expectations of our clients.

Our Promise

Swift Turnaround Time

We understand the importance of time in the fast-paced hospitality industry. Our promise is to provide professionally retouched images within 10 business days, ensuring you have the visual assets you need fast.

Exceptional Team of Skilled Professionals

Our success lies in the hands of our exceptional team of skilled photographers and creative professionals. Each member excels in commercial photography within the hospitality industry, armed with the expertise to capture your property and its brand identity.

Proven Track Record of Excellence

Innfocus boasts a proven track record of delivering high-quality images that perfectly align with our clients' brand identities. We take pride in our portfolio of successful projects, which stand as a testament to our commitment to excellence.

Competitive Price Point

Innfocus believes in catering to the diverse needs of our clients. Our commitment is to offer a price point that is both fair and considerate, allowing hotels of all sizes and budgets to benefit quality photography services.

Unparalleled Flexibility and Responsiveness

We recognize that every hotel is unique, and your photography needs may vary. Our promise is to be incredibly flexible in accommodating your requirements, while our responsive team ensures we adapt swiftly to any changes or requests.

Comprehensive Coverage Across North America

Whether you're in Canada or the United States, we're here to serve you. Our packages encompass all travel expenses, and our network of photographers ensures consistent, exceptional service, wherever your property is located.